Tools & Resources
Below you will find various tools you may need to make earning online easier. This page will be updated, check back often.
Heads up: some links here are affiliate links — no extra cost to you, sometimes even a discount, and they help support this site.
🌐 Main Platforms Online Marketers Use
1. Sales Funnel Builders
2. Website / Landing Page Builders
3. Marketing Automation + CRM Suites
4. Email Marketing + Nurture Platforms
5. Membership / Course Platforms
6. Ecommerce / Storefront Builders
1. Sales Funnel Builders
(core focus: guided customer journeys)
💡 Use when: You want structured funnels (opt-in → nurture → upsell → follow-up) with minimal tech juggling.
ClickFunnels
The original funnel machine..
If your brain lives in landing pages, order bumps, one-click upsells and automated webinar sequences, this is the toolbox that’ll feel familiar and comforting.
It’s built for squeezing more out of each visitor and the drag‑and‑drop funnels plus built‑in analytics make it fast to test and iterate.
In short: conversion-first, proven, and focused.
It’s not cheap, but if you want funnel-specific features that actually move the meter, ClickFunnels is worth the premium.
GrooveFunnels
Think of this as the Swiss Army knife for creators and small businesses.
Email, ecommerce, memberships, affiliates — all in one place so you don’t have to juggle a half dozen apps.
That consolidation cuts down on tech headaches and monthly bills, and it’s handy for building recurring revenue or selling digital products without wiring together a dozen integrations.
Best if you want scalability without the headache of multiple different tools and you care about cost-efficiency as you grow.
Kartra
Polished, professional, and built for businesses that want everything to feel a little more enterprise.
Kartra shines when you need sophisticated email automations, behavior‑based segmentation, and solid checkout/subscription management, wrapped in high-converting templates.
Its analytics, helpdesk, and campaign automations are thoughtful, which makes it great for membership sites and higher-touch funnels that depend on retention and upsells.
Choose Kartra when you want an integrated, turn‑key system with deeper engagement and tracking baked in.
Systeme.io
The lean, wallet-friendly option for folks who are bootstrapping.
Funnels, email, courses, affiliates.. it covers the essentials with a simple interface and a low monthly cost.
You won’t get every advanced feature, but you will get something that lets you validate offers fast, keep overhead low, and iterate quickly.
Ideal for creators and early-stage sellers who care more about momentum and ROI than flashy extras.
Convertri
All about speed. If page load time and technical performance are what move the needle in your paid campaigns, Convertri is worth a look.
It builds super-light, conversion-optimized pages and handles complex funnel logic without dragging down load times, which can improve ad quality scores and reduce bounce.
Use Convertri when fast pages are your competitive advantage and every millisecond of load time costs you ad dollars.
2. Website / Landing Page Builders
(lighter than funnels, heavier on design)
💡 Use when: You just need sharp landing pages or marketing sites, not full funnels.
Leadpages
If you want to turn clicks into customers without getting bogged down in tech, Leadpages is a solid shortcut.
It makes building focused landing pages and pop-ups quick, so you can test offers fast and see what actually moves the needle.
Nice for side hustlers and small businesses who prefer learning by doing rather than deep engineering.
Unbounce
Unbounce is for people who care a lot about conversion rates and aren't afraid to experiment.
The builder gives you flexible control and easy A/B testing, so you can squeeze more performance from your ads and campaigns.
If you like iterative wins and clear metrics, this tool helps you chase them down efficiently.
Instapage
Instapage feels like the precision instrument for landing pages: polished templates, collaboration features, and heatmaps that show where real people get stuck.
It’s great when you want high-quality post-click experiences that reduce friction and lift conversions.
Think of it as investing a little extra design and data muscle to justify higher ad spend.
Squarespace
Squarespace (and Wix) are the friendly all-in-one homes for people who want a decent-looking website without a steep learning curve.
They’re not built for complex funnels, but they let creators and small businesses get online fast, sell a few products, and start validating ideas.
If you care about decent design, price, ease, and keeping monthly headaches low, one of these will probably do the job.
3. Marketing Automation + CRM Suites
(customer pipelines + automations)
💡 Use when: You need relationship management, pipelines, and multichannel automations.
Go High Level
If you need an all-in-one platform to manage client pipelines, automations, and reporting without stitching together a dozen apps, Go High Level is a strong play.
It’s built for agencies and serious freelancers who want to scale recurring revenue and prove impact with consolidated funnels and white-label dashboards.
Expect a learning curve, but the payoff is tighter ops and clearer KPIs.
HubSpot
HubSpot is the enterprise-leaning platform that ties marketing, sales, and service data into one source of truth, so you can measure the whole customer journey.
Use it when you want robust CRM, sophisticated automation, and attribution that actually helps you optimize spend and retention.
It’s an investment, but it makes running data-driven growth programs far more predictable.
ActiveCampaign
ActiveCampaign blends email automation, CRM, and messaging with sharp behavioral targeting, which makes it ideal for converting and nurturing leads at scale.
If you care about lifecycle marketing and measurable lift in engagement and revenue, its automation builder and scoring rules let you turn behavior into action.
It’s cost-effective and fast to iterate with, especially for growing businesses.
Keap
Keap is built for small businesses that need structured CRM and reliable automation to move leads through repeatable sales sequences.
It’s practical for teams that want to automate follow-ups, payments, and basic segmentation while keeping an eye on conversion rates.
Not the flashiest tool, but solid for predictable revenue workflows and fewer manual handoffs.
Zoho
Zoho is the budget-friendly suite that gives you CRM, marketing automation, and analytics under one roof, so you can measure campaigns without breaking the bank.
It’s flexible enough to support custom workflows and integrations, which helps when you’re optimizing for specific KPIs across channels.
Great choice if you want measurable results and configurability without enterprise pricing.
4. Email Marketing + Nurture Platforms
(mostly emails first, add-ons second)
💡 Use when: You need powerful email automation first and only light funnel/site features.
ConvertKit
ConvertKit is built for creators who want email to feel personal without overcomplicating things.
It’s great for managing subscribers, tagging behavior, and automating sequences that actually nurture relationships and sales over time.
If you care about clear funnels, simple segmentation, and turning fans into paying customers, this tool helps you do that without drama.
Mailchimp
This is a versatile, beginner-friendly platform that scales from hobby projects to more serious marketing programs.
Mailchimp gives you easy campaigns, basic automation, and decent analytics so you can test what resonates and measure impact.
Use it when you want a low-friction way to reach customers and validate messaging before leaning into heavier tech.
AWeber
AWeber is a reliable, no-nonsense email provider that covers the essentials: broadcasts, autoresponders, and basic segmentation.
It won’t dazzle you with overly advanced features, but it’s stable, straightforward, and gets your messages out consistently.
Good choice when predictability and deliverability matter more than shiny extras.
GetResponse
This robust platform mixes email marketing with conversion tools like landing pages and webinars, so it’s handy when you want an integrated funnel without stitching together too many apps.
The automation workflows are powerful enough to build lead nurturing paths that move prospects to purchase.
If you’re focused on measurable funnels and want fewer moving parts, GetResponse offers a pragmatic balance.
Sendinblue
This is a cost-effective option that combines email, SMS, and simple automation, which makes it useful for businesses that need multi-channel reach on a budget.
Its transactional email capabilities and decent reporting help you track the impact of campaigns on revenue and retention.
Pick Sendinblue if you want measurable, multi-touch communication without enterprise pricing.
5. Membership / Course Platforms
(selling knowledge and training, community)
💡 Use when: You’re primarily building courses, memberships, or communities.
Kajabi
Kajabi is the all-in-one platform for creators who want to build courses, membership sites, and marketing funnels without gluing a dozen tools together.
It’s polished, grown-up, and makes launching premium offers feel doable, especially if you hate fiddly tech.
Yes, it costs more, but if you want to focus on content and conversion, it removes a lot of friction.
Teachable
Teaching online?
Teachable keeps things simple: upload your course, set pricing, and sell.
The interface is friendly and the checkout experience is reliable, so you can spend less time on setup and more on actually teaching.
Great for solo creators who want a straightforward, dependable home for their classes.
Thinkific
Thinkific balances ease with flexibility, it's approachable for beginners but gives you enough control to customize courses and student journeys.
It’s a smart pick when you want to scale curriculum, drip content, or run cohorts without wrestling with code.
Think of it as sensible, steady, and built for creators who plan to stick around.
Podia
Podia is the no-fuss all-in-one for selling courses, digital downloads, and memberships, and it’s refreshingly straightforward to use.
The platform lets you launch stuff fast, handle payments, and communicate with students without drama.
If you want low overhead and a friendly UX that actually encourages you to ship, Podia’s a solid choice.
Mighty Networks
Want to build a community that feels alive, not like a dead comment thread?
Mighty Networks focuses on membership-driven communities where content, events, and conversations live together.
It’s perfect if your business depends on engagement, retention, and the network effects of members interacting.
Expect a bit more strategy than a simple course platform, but the payoff can be deeply sticky.
6. Ecommerce / Storefront Builders
(product based websites)
💡 Use when: You sell physical or digital products and need store features first.
Shopify
Shopify is the easiest way to get a real storefront up and selling — fast.
It handles hosting, payments, and inventory so you can focus on product, photos, and actually talking to customers.
Great for people who want scalability without wrestling with servers or constant plugin drama.
WooCommerce
WooCommerce turns WordPress into a flexible shop if you like control and customization.
It’s powerful and cost-effective, but be ready to manage hosting, updates, and a handful of plugins.
Best for those who want tailor-made stores and don’t mind a little technical work.
BigCommerce
BigCommerce gives you enterprise-level features without needing a whole dev team.
It’s strong for brands that expect growth, with built-in tools for multichannel selling and complex catalogs.
If you want scale and fewer add-ons, this one helps keep things clean and robust.
SamCart
SamCart focuses on checkout performance and conversion. It has simple, intentional pages that make buying easy.
It’s not a full storefront but it’s excellent for sellers who want high-converting checkout flows, order bumps, and one-click upsells.
Use it when your main goal is to increase average order value and close more sales from existing traffic.
